Set Account-Wide Brand Elements in Spokn

Last updated August 10, 2026

Use this guide to set your organization’s default brand elements in Spokn, including logos, brand colors, and animated intros, outros, and transitions. These settings apply across your workspace and make it easy for users to create videos that look and feel on-brand.

Overview

Spokn includes built-in brand presets so teams can create polished videos without advanced video editing or design work. As an Admin, you can configure these presets in Enterprise Tools → Branding:

Company logos (light/white and dark/color versions
Brand colors (saved as defaults)
Animated intros, outros, and transitions (available as one-click presets in the editor)

Only Admins can update these account-wide defaults. Creators can use them while editing videos, but they cannot change the workspace-level settings.

Before You Begin

Make sure:

You are logged in as a Spokn Admin
You have the approved brand assets ready to upload:

Light logo file
Dark logo file
Brand colors (HEX values recommended)
Animation files for intros, outros, and transitions (if applicable)

Step 1: Open General Settings

Log in to Spokn.
Click Enterprise Tools.
Navigate to the Branding section.

This is where account-wide brand elements are managed.

Step 2: Upload Logos

In Branding, locate the Company Logos section.
Upload:

A Light/White Logo (for use on darker backgrounds)
A Dark/Color Logo (for use on lighter backgrounds)

Save your changes.

These logo versions become available as default brand elements throughout Spokn.

Step 3: Set Brand Colors

In Branding, locate the Brand Colors section.
Add your organization’s brand colors.
Save your changes.

These colors are saved as defaults and can be applied quickly during editing.

Step 4: Upload Animated Intros, Outros, and Transitions

In Branding, locate Animations.
Upload your animation assets:

Animated intro
Animated outro
Animated transition(s)

Save your changes.

Important design specs can be found here .

Once saved, these animations are available as presets in the editor so users can apply them with a single click.

What Creators Can Access

Creators can use the workspace’s saved logos, colors, and animations when creating and editing their own video stories.

Creators cannot edit the account-wide defaults.

Optional: Customize Branding for a Single Video Story

In some cases, you may want branding that applies only to one project (for example, an ERG/BRG logo, a heritage month theme, or a recognition program identity).

To customize branding for one video story: