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Help Center›Recording Best Practices›Tips and Best Practices for Branding in Spokn
Table of contents
  • Branding Checklist
  • 1. Add a Branded Colored Background
  • Where to Upload Backgrounds
  • Background Specifications
  • Best Practices
  • 2. Add Your Branded Animations
  • 3. Choose a High-Contrast Text Color
  • 4. Choose a High-Contrast Logo
  • 5. Adjust the Style and Color of the Lower Third
  • 6. Adjust the Color of Captions
  • Additional Branding Guidelines
  • Maintain Visual Consistency
  • Design for Clarity First
  • Test Before Publishing
  • Final Review Checklist
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    Tips and Best Practices for Branding in Spokn

    Last updated July 21, 2026

    Branding Checklist

    Use this quick checklist before publishing any video:

    • Add a branded background
    • Add your branded animations
    • Choose a high-contrast text color
    • Choose a high-contrast logo
    • Adjust the style and color of the lower third
    • Adjust the color of captions
    • Save as template

    1. Add a Branded Colored Background

    Your background sets the visual foundation of your video in Spokn. A clean, brand-aligned background helps your content feel authentic, eye-catching, and compelling.

    Where to Upload Backgrounds

    You can choose a simple solid color for your background. Or, upload as many backgrounds as you like in Story → Customize Story. This allows you to create and reuse multiple branded options for different teams, use cases, or campaigns.

    Background Specifications

    When uploading a custom background in Spokn, use the following guidelines:

    • File type: PNG
    • Avoid: Photography
    • Recommended style: Simple graphics or subtle gradients
    • Landscape format: 16:9 (e.g., 1920 × 1080)
    • Portrait format: 9:16 (e.g., 405 × 720)

    Simple designs work best. Photography and detailed imagery can compete with on-screen elements like text, logos, and captions.

    Best Practices

    • Use a primary or secondary brand color from your company style guide.
    • Keep the design minimal so the focus stays on the speaker and message.
    • Avoid busy patterns or high-detail graphics.
    • Ensure strong contrast between the background and all overlays.
    • Use consistent background styles across videos to create a cohesive viewer experience.

    Why it matters:

    In Spokn, backgrounds play an important role in readability and brand recognition. A well-designed background makes your content easier to consume and reinforces your brand in every video.

    2. Add Your Branded Animations

    Animations help create a premium, intentional feel.

    Best practices:

    • Use approved intro and outro animations.
    • Keep transitions clean and subtle.
    • Avoid excessive motion that distracts from the message.
    • Ensure animation timing feels natural and not rushed.

    Why it matters:

    Branded animations elevate production quality and make internal communications feel thoughtful and professional.

    3. Choose a High-Contrast Text Color

    Readability should always come first.

    Best practices:

    • Ensure text clearly stands out against the background.
    • Avoid light text on light backgrounds and dark text on dark backgrounds.
    • Test readability on both desktop and mobile.
    • Follow accessibility standards where possible.

    Quick rule:

    If you have to squint to read it, increase the contrast.

    Your logo should be clearly visible at all times.

    Best practices:

    • Use a light logo on dark backgrounds and a dark logo on light backgrounds.
    • Avoid placing logos over busy areas.
    • Maintain adequate padding around the logo.
    • Use official logo files only.

    Why it matters:

    A logo that blends into the background weakens brand visibility.

    5. Adjust the Style and Color of the Lower Third

    The lower third includes the name and title section. This is a key branding opportunity.

    Best practices:

    • Align font style with your brand typography.
    • Use brand-approved colors for the name bar.
    • Ensure text remains high contrast and legible.
    • Keep layout consistent across all videos.
    • Avoid overly decorative treatments.

    Consistency tip:

    Use the same lower-third style across departments to create a unified Atlas experience.

    6. Adjust the Color of Captions

    Captions are essential for accessibility and engagement.

    Best practices:

    • Ensure caption text contrasts strongly with the video background.
    • Avoid bright colors that reduce readability.
    • Maintain consistent caption styling across videos.
    • Confirm captions remain readable when background scenes change.

    Accessibility note:

    Clear, readable captions improve comprehension and ensure your content works for everyone.

    Additional Branding Guidelines

    Maintain Visual Consistency

    Use the same:

    • Background styles
    • Logo placement
    • Lower third treatment
    • Caption styling

    Consistency builds trust and recognition.

    Design for Clarity First

    Branding should enhance the message, not distract from it. When in doubt, simplify.

    Test Before Publishing

    Before sharing:

    • Watch the full video.
    • Review on multiple screen sizes.
    • Confirm contrast, readability, and logo visibility.

    Final Review Checklist

    Before publishing your video in Spokn, make sure:

    • Background aligns with your brand colors
    • Animations are clean and consistent
    • Text is high contrast and easy to read
    • Logo is visible and correctly styled
    • Lower third matches your brand guidelines
    • Captions are accessible and consistent

    Strong branding makes your Spokn content feel intentional, relatable, and cohesive. When every video follows the same visual standards, your communications feel unified and professional across your organization.

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